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Release Date: March 15, 2010

Now available in trade paperback, the #1 bestselling New York Times author Glenn Beck tackles some of our country’s biggest problems in this funny, outrageous, and entertaining book. Glenn Beck believes that the reason why some of our biggest problems never seem to get fixed is simple: the solutions just aren’t very convenient. And as the host of a nationally syndicated radio show and a prime-time television show on CNN Headline News, Glenn Beck doesn’t care much about convenience; he cares about common sense. Take the issue of poverty, for example. Over the last forty years, America’s poorest cities all had one simple thing in common, but politicians will never reveal what that is (or explain how easy it would be to change). Global warming is another issue that’s rife with lies and distortion. How many times have we heard that carbon dioxide is responsible for huge natural disasters that have killed millions of people? The truth is, it’s actually the other way around: as CO2 has increased, deaths from extreme weather have decreased. But that would never be shown in an Al Gore slide show. Combining honesty with a biting sense of humor, An Inconvenient Book contains hundreds of these "why have I never heard that before?" types of facts that will leave readers wondering how political correctness, special interests, and outright stupidity have gotten us so far away from the common sense solutions this country was built on.

Now available in trade paperback, the #1 bestselling New York Times author Glenn Beck tackles some of our country’s biggest problems in this funny, outrageous, and entertaining book. Glenn Beck believes that the reason why some of our biggest problems never seem to get fixed is simple: the solutions just aren’t very convenient. And as the host of a nationally syndicated radio show and a prime-time television show on CNN Headline News, Glenn Beck doesn’t care much about convenience; he cares about common sense. Take the issue of poverty, for example. Over the last forty years, America’s poorest cities all had one simple thing in common, but politicians will never reveal what that is (or explain how easy it would be to change). Global warming is another issue that’s rife with lies and distortion. How many times have we heard that carbon dioxide is responsible for huge natural disasters that have killed millions of people? The truth is, it’s actually the other way around: as CO2 has increased, deaths from extreme weather have decreased. But that would never be shown in an Al Gore slide show. Combining honesty with a biting sense of humor, An Inconvenient Book contains hundreds of these "why have I never heard that before?" types of facts that will leave readers wondering how political correctness, special interests, and outright stupidity have gotten us so far away from the common sense solutions this country was built on.

Due to its prolific reproduction and the external development of the transparent embryo, the zebrafish is the prime model for genetic and developmental studies, as well as research in genomics. While genetically distant from humans, nonetheless the vertebrate zebrafish has comparable organs and tissues that make it the model organism for study of vertebrate development. This book, one of two new volumes in the Reliable Lab Solutions series dealing with zebrafish, brings together a robust and up-to-date collection of time-tested methods presented by the world's leading scientists. Culled from previously published chapters in Methods in Cell Biology and updated by the original authors where relevant, it provides a comprehensive collection of protocols describing the most widely used techniques relevant to the study of zebrafish genetics and genomics. The methods in this volume were hand-selected by the editors, whose goal was to a provide a handy and cost-effective collection of fail-safe methods, tips, and "tricks of the trade" to both experienced researchers and more junior members in the lab. * Provides busy researchers a quick reference for time-tested methods and protocols that really work, updated where possible by the original authors * Gives pragmatic wisdom to the non-specialist from experts in the field with years of experience with trial and error

On May 24, 1960, David Ben-Gurion, prime minister and founder of Israel, stood before the Knesset and made a startling announcement: "I have to inform the Knesset that, some time ago, Israeli security forces found one of the greatest Nazi criminals, Adolf Eichmann, who, together with other Nazi leaders, is responsible for what they termed the Endl?sung [Final Solution] of the Jewish question, in other words, the extermination of six million European Jews. Adolf Eichmann is already in this country under arrest and will shortly be brought to trial."Operation Eichmann, as the pursuit, capture, and trial of the notorious Nazi official was known, stunned the world. Its success was due largely to the unceasing efforts of one man, Zvi Aharoni, an experienced Mossad operative who was a skilled investigator and interrogator. He tracked Eichmann to Argentina, secured photographs that established his identity, and was a key player in the plot to kidnap the exiled war criminal and bring him to trial. Above all, as the sole person to interrogate "the architect of the Final Solution" after his capture, and the man who convinced Eichmann to admit his identity and face trial in Israel, Zvi Aharoni is the only one who knows firsthand what Eichmann actually said—a controversial subject often misrepresented in previous accounts.Now, for the first time in Aharoni's own words, comes the extraordinary true story behind one of history's most famous manhunts. Daring, dramatic, filled with episodes of breathtaking suspense and intrigue, Operation Eichmann is also a powerful chronicle of conscience and of the never-ending search for justice.All the intricate planning and preparation, the relentless pursuit of evidence, the constant need to justify time and expense are related with exacting detail. As events unfold, various political, personal, and philosophical issues come into play, focusing not only on a top secret mission, but on the priorities of individuals—as well as nations—during the Cold War era. The startling complicity of those who gave refuge to and provided safe passage for fleeing Nazi leaders reveals an expansive network of global proportions, while the seeming indifference of others is equally chilling. Adding to the tension is the emotional toll imposed on the participants, for whom the operation became a constant exploration of the theme of justice vs. revenge.A probing, deeply personal account of a real-life undertaking to rival the most breathless cloak-and-dagger fiction, Operation Eichmann is a powerful, compelling reading experience."Operation Eichmann has been covered by a wide range of 'literature.' However, in all the books written so far there have been certain constraints which have meant that the writers were not able to present a full and correct picture of what actually happened. There is no doubt that this book represents an objective and authentic addition to the tale of heroism that led to the capture of Eichmann and his standing trial in Israel. Without Zvi Aharoni and his friends, we would never have achieved what we did."

Neville Chamberlain, the Conservative politician, was prime minister from 1937-40. When Baldwin retired in 1937, Chamberlain was his natural successor. By then there was a single dominant issue in world affairs - the aggressive intentions of Nazi Germany. The majority in Britain hoped that a peaceful solution could be found for Germany's claims on areas of other countries with German populations, and Chamberlain was a willing spokesman for this policy of appeasement. With the agreement at Munich in 1938 he effectively abandoned Czechoslovakia, but immediately accelerated Britain's rearmament program and the following year declared that Britain would defend Poland. This commitment led, in September 1939, to the start of World War II. He brought into his war cabinet the leading opponent of appeasement, Winston Churchill. The failure of the campaign in Norway in April 1940 led to his resignation, being succeeded by Churchill.

What would it be worth to you as a leader to heighten your and your organization's ability to deal with change more effectively, more consistently and more rapidly? READY Thinking will allow you to move yourself and your organization through change more quickly, engage employees and get on task faster, as well as drive client loyalty by more effectively overcoming obstacles. Grow your business, gain the courage to take more risks and seize opportunities. Inspire yourself and your team to create winning solutions. Ignite motivation that is ongoing and contagious. Maybe you've considered the questions: Why do some people act consistently strong during times of inconsistency? Why do some remain resilient despite negative odds? Why do some emerge as leaders and others succumb to pressure? How can I affect these outcomes, rise to higher performance levels and prepare others to deal more effectively, more consistently, and more rapidly with change? READY Thinking focuses on these types of questions and solves them by providing five practical and effective principles that allow people to avail themselves of change and grasp opportunity.

"An important book at a time when the booming illicit trade in African antiquities and the despoiling of some of the continent's prime archeological sites generate little concern in the art world." —Foreign Affairs"This benchmark publication challenges all of us to be part of the solution. Plundering Africa's Past cannot help but raise the level of discourse and consciousness about the looting problem, what needs to be done to stop it and about the relationship between Africa and the West." —African Studies Review"Plundering Africa's Past should be required reading for all archaeologists, historians, art historians, museum curators, and government officials involved in the cultural heritages of Africa, as well as most countries and continents with a disappearing past." —H-Net Book ReviewAfrican government and museum officials, members of international agencies, academics, and journalists examine why the African past is disappearing at a rate perhaps unmatched in any other part of the world. Each looks at the international network of looting and trafficking from a different perspective. Here, for the first time, is a frank indictment of African contributions to the problem—voiced by the distinguished African essayists. The book concludes with a discussion of specific steps that could halt the disappearance of Africa's art and antiquities.

A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they've helped customers understand and achieve the full value of the products and services they've purchased. The power of this model rests in closing the

A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they've helped customers understand and achieve the full value of the products and services they've purchased. The power of this model rests in closing the

A practical resource for facilitators who want to introduce positive, strength-based perspectives into their work and trainings, this book provides an overview of Appreciative Inquiry's positive psychology and strength-based change methods. Author Robyn Stratton-Berkessel explores basic principles and practices, shows you how to incorporate AI into existing work, and offers practical advice for designing new trainings. She provides a variety of ready-to-deliver workshops on topics such as leadership, diversity, technology, creativity, change, innovation, learning, collaboration, coaching, and team-building. In addition, she suggests how to make the outcomes of an Appreciative Inquiry session stick and what it takes to make these valuable approaches self-sustaining.A first in the field of Appreciative Inquiry, this important resource provides twenty one ready-to-use workshops for facilitators, leaders, consultants, and trainers who want to empower others in creating collaborative solutions."What you learn in a single book can change everything. Appreciative Inquiry for Collaborative Solutions is Robyn Stratton-Berkessel at her very best?helping all of us open ourselves to our best selves, envision possibilities, and get in touch with our own and other's strengths. A brilliantly applied book?with over 21 workshops ready for prime time delivery?helping leaders tap the revolutionary power of appreciative inquiry or "AI" for creating value for customers, suppliers, team members, shareholders, and families. Are you ready to walk on the strengths-based side of organization development and leadership? This inspiring volume will propel you upward step by step?it takes AI from concept to reality in an eloquent, empowering, and utterly engaging way."?David Cooperrider, Fairmount Minerals Professor at Case Western Reserve University's Weatherhead School of Management"Both inspiring and highly practical, this book will be an invaluable and no doubt well-thumbed addition to your library of Appreciative Inquiry resources, whether you are a novice or an experienced practitioner!"?Sue James, partner, BJ Seminars"Ms. Stratton-Berkessel's work leaves the reader with a clear understanding of why Appreciative Inquiry is such a powerful change model. Those new to Appreciative Inquiry will marvel at her unique explanation of the 'phases' of Appreciative Inquiry. Those more familiar with Appreciative Inquiry will enjoy her explanations and examples."?Timothy Germany, commissioner, Federal Mediation and Conciliation Service"A practical approach grounded in personal experience...[this book] shows that Appreciative Inquiry is not a luxury but a necessity for organizational success."?Annalie Killian, catalyst for magic AMP, producer of the AMPLIFY Innovation & Thought Leadership Festival, Sydney, Australia

Click Here for Sample Chapter!The Final Move Beyond IraqBy Mike Evans In The Final Move Beyond Iraq, Mike Evans addresses the greatest threat America has faced since the Civil War: the Islamic revolution, or Islamofascism. While the United States debates the best way to solve the situation in Iraq, the terrorists are claiming victory and planning to take their show to American soil once again. Drawing from extensive interviews with prime ministers, CIA directors, and other insiders, Evans looks at the history and ideology behind the Islamic revolution to explore its very real threat to U.S. interests —why radical Islamic terrorists will only step back when they fear us, why victory in Iraq is important to U.S. security, why the United States and Israel cannot sit idly by and let Iran achieve its desire for nuclear weapons, and why stabilization in Iraq now would sound defeat rather than victory. The Final Move Beyond Iraq is a wake-up call to mobilize millions to action. America is fighting for its life in the first war of the twenty-first century. About the AuthorMike Evans is an award-winning journalist who has served as a confidant to leaders in the Middle East for more than two decades. He has appeared on hundreds of network television and radio shows, including Good Morning America, Cross fire, and Nightline, and appears frequently on the FOX Network, CNN World News, NBC, ABC, and CBS. He has won more than fifteen national awards for his prime-time specials based on his books. Evans is the founder of the Corrie ten Boom Foundation in Holland and the Jerusalem Prayer Team. He is a New York Times best-selling author and a highly sought-after international speaker.

On May 24, 1960, David Ben-Gurion, prime minister and founder of Israel, stood before the Knesset and made a startling announcement: "I have to inform the Knesset that, some time ago, Israeli security forces found one of the greatest Nazi criminals, Adolf Eichmann, who, together with other Nazi leaders, is responsible for what they termed the Endl?sung [Final Solution] of the Jewish question, in other words, the extermination of six million European Jews. Adolf Eichmann is already in this country under arrest and will shortly be brought to trial."Operation Eichmann, as the pursuit, capture, and trial of the notorious Nazi official was known, stunned the world. Its success was due largely to the unceasing efforts of one man, Zvi Aharoni, an experienced Mossad operative who was a skilled investigator and interrogator. He tracked Eichmann to Argentina, secured photographs that established his identity, and was a key player in the plot to kidnap the exiled war criminal and bring him to trial. Above all, as the sole person to interrogate "the architect of the Final Solution" after his capture, and the man who convinced Eichmann to admit his identity and face trial in Israel, Zvi Aharoni is the only one who knows firsthand what Eichmann actually said—a controversial subject often misrepresented in previous accounts.Now, for the first time in Aharoni's own words, comes the extraordinary true story behind one of history's most famous manhunts. Daring, dramatic, filled with episodes of breathtaking suspense and intrigue, Operation Eichmann is also a powerful chronicle of conscience and of the never-ending search for justice.All the intricate planning and preparation, the relentless pursuit of evidence, the constant need to justify time and expense are related with exacting detail. As events unfold, various political, personal, and philosophical issues come into play, focusing not only on a top secret mission, but on the priorities of individuals—as well as nations—during the Cold War era. The startling complicity of those who gave refuge to and provided safe passage for fleeing Nazi leaders reveals an expansive network of global proportions, while the seeming indifference of others is equally chilling. Adding to the tension is the emotional toll imposed on the participants, for whom the operation became a constant exploration of the theme of justice vs. revenge.A probing, deeply personal account of a real-life undertaking to rival the most breathless cloak-and-dagger fiction, Operation Eichmann is a powerful, compelling reading experience."Operation Eichmann has been covered by a wide range of 'literature.' However, in all the books written so far there have been certain constraints which have meant that the writers were not able to present a full and correct picture of what actually happened. There is no doubt that this book represents an objective and authentic addition to the tale of heroism that led to the capture of Eichmann and his standing trial in Israel. Without Zvi Aharoni and his friends, we would never have achieved what we did."

Due to its prolific reproduction and the external development of the transparent embryo, the zebrafish is the prime model for genetic and developmental studies, as well as research in genomics. While genetically distant from humans, nonetheless the vertebrate zebrafish has comparable organs and tissues which make it the model organism for study of vertebrate development. This book will provide overview of commonly used methods and a comprehensive collection of protocols describing the most powerful techniques. The methods and techniques in this volume were chosen by the editors of Methods in Cell Biology, whose goal was to provide fail-safe methods, tips, and "tricks of the trade” to experienced researchers and more junior members in the lab. * Provides busy researchers a quick reference for time-tested methods and protocols that really work.* Includes "quick tips and tricks” for each method.* Provides pragmatic wisdom to the non-specialist from experts in the field with years of experience with trial and error.

"An important book at a time when the booming illicit trade in African antiquities and the despoiling of some of the continent's prime archeological sites generate little concern in the art world." —Foreign Affairs"This benchmark publication challenges all of us to be part of the solution. Plundering Africa's Past cannot help but raise the level of discourse and consciousness about the looting problem, what needs to be done to stop it and about the relationship between Africa and the West." —African Studies Review"Plundering Africa's Past should be required reading for all archaeologists, historians, art historians, museum curators, and government officials involved in the cultural heritages of Africa, as well as most countries and continents with a disappearing past." —H-Net Book ReviewAfrican government and museum officials, members of international agencies, academics, and journalists examine why the African past is disappearing at a rate perhaps unmatched in any other part of the world. Each looks at the international network of looting and trafficking from a different perspective. Here, for the first time, is a frank indictment of African contributions to the problem—voiced by the distinguished African essayists. The book concludes with a discussion of specific steps that could halt the disappearance of Africa's art and antiquities.

A practical resource for facilitators who want to introduce positive, strength-based perspectives into their work and trainings, this book provides an overview of Appreciative Inquiry's positive psychology and strength-based change methods. Author Robyn Stratton-Berkessel explores basic principles and practices, shows you how to incorporate AI into existing work, and offers practical advice for designing new trainings. She provides a variety of ready-to-deliver workshops on topics such as leadership, diversity, technology, creativity, change, innovation, learning, collaboration, coaching, and team-building. In addition, she suggests how to make the outcomes of an Appreciative Inquiry session stick and what it takes to make these valuable approaches self-sustaining.A first in the field of Appreciative Inquiry, this important resource provides twenty one ready-to-use workshops for facilitators, leaders, consultants, and trainers who want to empower others in creating collaborative solutions."What you learn in a single book can change everything. Appreciative Inquiry for Collaborative Solutions is Robyn Stratton-Berkessel at her very best?helping all of us open ourselves to our best selves, envision possibilities, and get in touch with our own and other's strengths. A brilliantly applied book?with over 21 workshops ready for prime time delivery?helping leaders tap the revolutionary power of appreciative inquiry or "AI" for creating value for customers, suppliers, team members, shareholders, and families. Are you ready to walk on the strengths-based side of organization development and leadership? This inspiring volume will propel you upward step by step?it takes AI from concept to reality in an eloquent, empowering, and utterly engaging way."?David Cooperrider, Fairmount Minerals Professor at Case Western Reserve University's Weatherhead School of Management"Both inspiring and highly practical, this book will be an invaluable and no doubt well-thumbed addition to your library of Appreciative Inquiry resources, whether you are a novice or an experienced practitioner!"?Sue James, partner, BJ Seminars"Ms. Stratton-Berkessel's work leaves the reader with a clear understanding of why Appreciative Inquiry is such a powerful change model. Those new to Appreciative Inquiry will marvel at her unique explanation of the 'phases' of Appreciative Inquiry. Those more familiar with Appreciative Inquiry will enjoy her explanations and examples."?Timothy Germany, commissioner, Federal Mediation and Conciliation Service"A practical approach grounded in personal experience...[this book] shows that Appreciative Inquiry is not a luxury but a necessity for organizational success."?Annalie Killian, catalyst for magic AMP, producer of the AMPLIFY Innovation & Thought Leadership Festival, Sydney, Australia

Due to its prolific reproduction and the external development of the transparent embryo, the zebrafish is the prime model for genetic and developmental studies, as well as research in genomics. While genetically distant from humans, nonetheless the vertebrate zebrafish has comparable organs and tissues which make it the model organism for study of vertebrate development. This book will provide overview of commonly used methods and a comprehensive collection of protocols describing the most powerful techniques. The methods and techniques in this volume were chosen by the editors of Methods in Cell Biology, whose goal was to provide fail-safe methods, tips, and "tricks of the trade” to experienced researchers and more junior members in the lab. * Provides busy researchers a quick reference for time-tested methods and protocols that really work.* Includes "quick tips and tricks” for each method.* Provides pragmatic wisdom to the non-specialist from experts in the field with years of experience with trial and error.

FUNNY. OUTRAGEOUS. TRUE.Have you ever wondered why some of the biggest problems we face, from illegal immigration to global warming to poverty never seem to get fixed? The reason is simple: the solutions just aren't very convenient. Fortunately, radio and television host Glenn Beck doesn't care much about convenience, he cares about common sense.Take the issue of poverty, for example. Over the last forty years, America's ten poorest cities all had one simple thing in common, but self-serving politicians will never tell you what that is (or explain how easy it would be to change): Glenn Beck will. Global warming is another issue that's ripe with lies and distortion. How many times have you heard that carbon dioxide is responsible for huge natural disasters that have killed millions of people? The truth is, it's actually the other way around: as CO2 has increased, deaths from extreme weather have decreased. Bet you'll never see that in an Al Gore slideshow. An Inconvenient Book contains hundreds of these same "why have I never heard that before?" type of facts that will leave you wondering how political correctness, special interests, and outright stupidity have gotten us so far away from the common sense solutions this country was built on. As the host of a nationally syndicated radio program and a prime-time television show on CNN, Headline News, Glenn Beck combines a refreshing level of honesty with a biting sense of humor and a lot of research to find solutions that will open your eyes while entertaining you along the way.

More than anything else, cable TV reporter Andrea Malone wanted a network job. And it could be hers if she gained a coveted interview with the aging General Ratiff -- especially if she uncovered the secret that drove him into seclusion at his Texas ranch. One obstacle was Lyon Ratiff, the general's watchdog of a son. Andrea had a plan, but had no way of knowing how Lyon's unexpected, undeniable effect on her would change everything, how they both would face a storm of suspicion and betrayal -- and how Andrea Malone would have to choose between the ruthless demands of her profession and the equally strong dictates of the heart.

More than anything else, cable TV reporter Andrea Malone wanted a network job. And it could be hers if she gained a coveted interview with the aging General Ratiff - especially if she uncovered the secret that drove him into seclusion at his Texas ranch. One obstacle was Lyon Ratiff, the general's watchdog of a son. Andrea had a plan, but had no way of knowing how Lyon's unexpected, undeniable effect on her would change everything, how they both would face a storm of suspicion and betrayal - and how Andrea Malone would have to choose between the ruthless demands of her profession and the equally strong dictates of the heart.

Do We Have the Power to Craft Our Life After 60? Dr. Diane Schaupp tackles this question in her important dialogue about the "new life" that can be created by those who have passed through the hoops of parenthood or professional lives or work-a-day-worlds and who finally have the time and space to craft the years ahead with the same energy a college student commits to figure out his/her major or career choice. This book gives new meaning to the terms self-acceptance, personal adaptability and interdependence. PRIME TIME identifies three developmental stages of aging. It chronicles the journey from around age 60 when confusion sets in about the emotional and physical challenges associated with the inevitable declines of aging and the issues of retirement, relationships and living arrangements. The individual begins to address the ways they can learn to flourish while at the same time leaving a meaningful legacy. Dr. Schaupp illustrates how the vulnerabilities aging adults face offer them a unique opportunity for self-reflection and self-fulfillment, as they craft a "new life" with the requisite psychological tools and strong determination. PRIME TIME focuses on the emotional aspects of aging and how one can achieve emotional balance, which is important if one is to flourish in their lifetime. Areas such as ease in relationships, financial security and personal well-being follow along when one's being is emotionally balanced. In PRIME TIME, Dr. Schaupp discards the outdated perspective that old age is a time of decline. She adopts a new, positive view of aging, illustrating the path individuals can follow so they can capture the elusive qualities of flourishing and thriving emotionally and psychologically.

A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they've helped customers understand and achieve the full value of the products and services they've purchased. The power of this model rests in closing the "value gap", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they've made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, "all-hands" approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions in The Prime Solution that will go a long way in closing the "value gap" and increasing revenue.

In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system—the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions—that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the "value gap"—that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, "all-hands" approach that involves all the teams in an organization connected to the customer—R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. This is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services—whether in technology, manufacturing, professional services, health care, or finance. Senior management, sales and marketing managers, technical specialists, product managers, and customer service and account managers will find new ideas and tactical solutions in The Prime Solution that will go a long way in closing the "value gap" and increasing revenue.

With a New IntroductionUnsurpassed since its first publication, Inside Prime Time is the only book to take us behind the scenes to reveal how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. Using more than 200 interviews with network executives, producers, writers, agents, and actors, as well as months of on-set investigation during the networks' more prosperous years, sociologist and critic Todd Gitlin takes us into a frantic world searching for hit shows. The result is both a lucid picture of the mechanics of prime time and a series of vivid stories of what succeeded or failed, and why. His analysis includes a blow-by-blow account of how the exceptional police series Hill Street Blues succeeded against all odds before eventually succumbing to formula itself. No one else has analyzed, as Gitlin has, the inside track that links executives and producers, or the efforts of worried advertisers, hopeful writers, and the lobbyists of the fundamentalist right to shape America's waking hours. In a new introduction, Gitlin describes the elements of the new television order, and argues that the proliferation of cable channels and the decline of the old networks have not fundamentally changed the business mentality that guides decisions about the entertainment that will fill Americans' leisure time.

More than anything else, cable TV reporter Andrea Malone wanted a network job. And it could be hers if she gained a coveted interview with the aging General Ratiff -- especially if she uncovered the secret that drove him into seclusion at his Texas ranch. One obstacle was Lyon Ratiff, the general's watchdog of a son. Andrea had a plan, but had no way of knowing how Lyon's unexpected, undeniable effect on her would change everything, how they both would face a storm of suspicion and betrayal -- and how Andrea Malone would have to choose between the ruthless demands of her profession and the equally strong dictates of the heart.

How did it happen that in a time when networks were run by Jewish men, and many television shows were written by Jewish writers, there were so few identifiably Jewish characters on television? In his provocative book, David Zurawik marshalls compelling evidence to suggest that, during television's first thirty-five years, its primarily Jewish power brokers actively suppressed Jewish characters and Jewish themes from appearing on the small screen. Beginning his investigation in the early days of television with Gertrude Berg and The Goldbergs, Zurawik, an award-winning journalist, shows how the Jewish founders of the three major networks--William S. Paley (CBS), David Sarnoff (NBC), and Leonard Goldenson (ABC)--dictated the kinds of shows Americans would watch from the late 1940s until they sold their broadcast empires in the mid-1980s. Under the auspices of these incredibly powerful men, the television industry either distorted or eliminated entirely images of Jews from prime time at the very moment when television came to hold center stage in mainstream American life. In fact, creating a cookie-cutter image of American life was so important to the top Jewish executives that they fabricated a brief, which circulated among the networks and became legendary in the industry. It claimed that CBS had "research" that indicated Americans were not interested in seeing Jews (or divorced people, people from New York, and men with mustaches) on the small screen. Zurawik convincingly argues that Paley and the others were ambivalent about their own Jewishness, and fearful, in the post-Holocaust, pro-assimilation, red-baiting 1950s, that their shows not appear "too Jewish." The ironic result: with few exceptions, shows like Father Knows Best and Leave It to Beaver came to represent American family life, while Jewish identity was presented as something that had to be obscured or hidden away. Only when the moguls sold their interest in the networks and moved on did things begin to change in a sustained way. Serious shows with leading Jewish characters began to appear in series like thirtysomething and Northern Exposure, which dealt with issues of tolerance, intermarriage, and assimilation. But in many of the programs that followed, particularly the sitcoms of the 1990s, Jewish men and especially Jewish women fell into stereotypical roles that Zurawik describes as "nebbishy boyfriends lusting after non-Jewish women" or "Jewish-American princesses and smothering mothers." And, although Jewish characters are now plentiful on television, many are very nominally Jewish, or Jewish in name only. Despite the best efforts of the successors of Paley, Sarnoff, and Goldenson, the culture of Jewish self-consciousness and censorship lives on in network television today. Based on more than one hundred interviews gathered over ten years with network executives, producers, and actors, Zurawik's book gives voice to these insiders--who reveal, for the first time, how and why the depiction of Jews on television has followed such a strange, unpredictable course.

More than anything else, cable TV reporter Andrea Malone wanted a network job. And it could be hers if she gained a coveted interview with the aging General Ratiff - especially if she uncovered the secret that drove him into seclusion at his Texas ranch. One obstacle was Lyon Ratiff, the general's watchdog of a son. Andrea had a plan, but had no way of knowing how Lyon's unexpected, undeniable effect on her would change everything, how they both would face a storm of suspicion and betrayal - and how Andrea Malone would have to choose between the ruthless demands of her profession and the equally strong dictates of the heart.