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Ellen Ruppel Shell - Cheap: The High Cost of Discount Culture
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Journalist Ellen Ruppel Shell presents a truly eye-opening report on the catastrophic real cost of the average American consumer's stubborn determination to pay the lowest price possible for goods and services. Shoppers are almost inherently trained to spend as little money as possible for any purchase, but Shell's in-depth report conclusively shows that saving a few cents at the checkout line ends up costing millions in lower wages, increased unemployment, and a proliferation of low-quality, foreign-made merchandise. She also reveals a litany of pricing schemes which manufacturers routinely employ to fool people into thinking that they have scored a great deal, and analyzes the psychological factors behind our compulsion for bargain hunting.
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Cheap High Cost of Discount Culture - Ellen Ruppel Shell - 9780143117636 - 0143117637

Cheap: High Cost of Discount Culture - Ellen Ruppel Shell - 9780143117636 - 0143117637

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ISBN13: 9780143117636. ISBN10: 0143117637. by Ellen Ruppel Shell. Published by Penguin Group (USA) Inc.. Edition: 09
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Cheap High Cost of Discount Culture - Ellen Ruppel Shell - 9780143117636 - 0143117637 Ratings - Rating 4.51/5 Trusted Merchant
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Cheap The High Cost of Discount Culture

Cheap : The High Cost of Discount Culture

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A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landA-scapes, escalates personal debt
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