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"John Carey and Martin Elton are among the most skilled and insightful researchers studying the dynamic changes in technology and the impacts on consumer attitudes and behaviors. Their comprehensive and actionable observations make this a must read for anyone interested in understanding the current (and future) media environment."---Alan Wurtzel, President, Research and Media Development, NBC Universal"When Media Are New should be read by every media manager faced with disruptive change brought on by new technology. The book transcends the fashionable topics and themes that are here today and gone tomorrow and instead places emphasis on those areas of research and implementation where fatal mistakes are made. They capture something universal, and therefore highly useful, by stripping away the hype and focusing relentlessly on consumers and the ways they adopt or fail to adopt new media products and technologies into their lives."---Martin Nisenholtz, Senior Vice President, Digital Operations, The New York Times Company"The burgeoning development of the Internet has deflected attention from a wider history of new media innovations that has shaped its success. John Carey and Martin Elton demonstrate that earlier initiatives to launch videophones, two-way interactive cable systems, videotext and other media innovations can teach us much about the present state and future course of information and communication technologies. This is a key reference on the new media, and must reading for students of the Internet---the platform for continuing the new media revolution."---Professor William H. Dutton, Director, Oxford Internet Institute, University of OxfordThe world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic changes have attracted the attention of a large number of researchers, from industry and academe, and given rise to a substantial body of research and data. Significantly less attention has been paid to the actual and intended users of new media. When Media Are New addresses this research and publishing gap by investigating the human side of the technological changes of the last 50 years and the implications for current and future media. It will find a broad audience ranging from media scholars to policymakers to industry professionals.John Carey is Professor of Communications and Media Management at Fordham Business School and has extensive experience in conducting research about new media for companies such as AT&T, Cablevision, NBC Universal, and the New York Times (among many others) as well as foundations and government agencies. His extensive publications have focused on user adoption of new media and how consumers actually use new technologies.Martin C. J. Elton was Director of the Communication Studies Group in the UK, which pioneered in the study of user behavior with new media technologies, and founded the Interactive Telecommunication Program at New York University. He has published widely on user research, forecasting, and public policy and has conducted extensive research for many prominent foundations, companies, and government agencies in the USA and Europe.

Continuing in their great tradition of classic TV westerns, NBC Universal and Timeless Media Group now bring you the complete, uncut Wagon Train - The Complete Third Season, one of the most enduring and sought after westerns of all time. Direct from the vaults at Universal, these 37 episodes have been re-mastered and presented on 10 dual layer DVDs in a special edition tin box, with a handsome DVD booklet complete with all the episode synopses, the guest stars and more. Inspired by the classic western film Wagonmaster, directed by John Ford (The Searchers, Stage Coach), Wagon Train debuted on Wednesday, September 18th, 1957 on the NBC Television Network. The ensemble acting, wonderful scripts and great western scenery soon made Wagon Train a fixture in American homes on Wednesday nights, as millions of Americans of all ages tuned in to NBC for great family entertainment. Ward Bond, who starred in Wagonmaster, recreated his role from the film as Major Seth Adams. He was joined by costars Robert Horton as head Scout Flint McCullough, Frank McGrath as the cook Charlie Wooster, and Terry Wilson as Assistant Wagonmaster Bill Hawks, who all brought their skills as horsemen as well as wonderful actors to the show, giving Wagon Train a special, western flavor. B&W. Over 31 Hours.

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".