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13.1 Megapixel, 3D Micro Four Thirds / Prosumer Camera, 3 in. LCD Screen, 3x Optical Zoom

Olympus Launches The PEN E-P3: Are You PEN Ready?Announced June 30, 2011, Ships August 2011.Olympus E-P3 Digital Camera Overview:Classic Style.Incredible Power.Fans of the award-winning Olympus PEN family of cameras now have the new Flagship Olympus PEN E-P3: the ultimate PEN for visual expression. Designed for photographers who want total control over their creative vision with a camera portable enough to travel the world, the powerful Olympus PEN E-P3 delivers professional image quality, the world’s fastest auto focus, built-in creative features, and a new OLED touch screen in a classic, all-metal body with fully advanced controls.Blazing Speed.World’s Fastest Auto FocusThe new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus points that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. Selectable 3x3 groups within the 35-point area are especially effective when shooting active subjects.Advanced Continuous Af & TrackingWith the improved AF system, the AF Tracking function locks your subject into focus and continuously adjusts focus and brightness even if the subject disappears from view momentarily.Movie+Still Compatible Lenses (MSC)High-precision engineering and an improved internal focusing mechanism have allowed the Olympus lenses to auto focus quickly, smoothly and silently, perfect for stills and movies.Truepic VI Image ProcessorThis new image processing engine, designed specifically for the PEN line, features Advanced Tone Control and Real Color Technology for improved color reproduction (especially colors such as emerald green, yellow, and gold) and color gradation. The faster processor also allows for a shorter recovery time between shots and eliminates noise found in Live View and video.Professional Image Quality.New 12.3MP Live MOS SensorThe sensor is optimized to maximize the performance of all mZuiko digital lenses in any shooting condition. Improvements to the sensitivity and read-out speed of the existing sensor makes ISO 12, 800 shooting and Full HD movie recording possible.Proven Dust Reduction SystemOlympus’ Dust Reduction System assures spot-free images, even after changing lenses. Every time you turn on the camera, the patented Supersonic Wave Filter silently vibrates, flinging and collecting dust so that it doesn’t interfere with the picture imaging at any time.In-Body Image StabilizationSay goodbye to blurry images in both still and movie modes. The E-P3’s three-mode In-body Image Stabilization system compensates for up to three shutter speed steps in the still shooting modes with any of its interchangeable lenses.Fine Detail ProcessingThe technology behind Fine Detail Processing enhances the sense of detail and resolution, maximizing the potential of the sensor and delivering pictures that are sharper and clearer.Low Light Performance.Built-In FlashIlluminate low-light subjects, reduce red eye, and fill in dark areas. You are able to control the amount of light the flash emits or set the flash to auto.AF IlluminatorThe addition of this super luminosity LED beam allows the camera to focus faster in low light up to almost 10 feet.Increased Iso SensitivityStunning low light photos are a click away with an increased ISO sensitivity to 12, 800.Wireless Flash CompatbileCompatibility with wireless flash allows you to maximize the performance of your E-P3 in a studio setting. Use the newly introduced FL-300R or the existing FL-36R and FL-50R.Creative freedom.Full 1080 HD VideoShoot up to 29 minutes of 1080i HD video and stereo sound in either AVCHD or AVI formats. A Direct HD Movie Button switches you from still to movie mode with just the press of a button.Advanced In-Camera Art FiltersTen in-camera Art Filters (Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Diorama, Cross Process, G

12.3 Megapixel, Micro Four Thirds / Prosumer Camera, 3 in. LCD Screen, Weight: 0.59 lb. (0.27 kg)

16.3 Megapixel, SLR Camera, 3 in. LCD Screen, 3x Optical Zoom, With Video Capability, Weight: 1.63 lb. (0.74 kg)

Nikon Mount, Zoom Lens, for Digital SLR, Max Aperture: f/1.4, 10 Elements in 7 Groups, Filter size: 67 mm, With Autofocus, Manual Focus, Weight: 21.2 oz (601 g)

Olympus Launches The PEN E-P3: Are You PEN Ready?Announced June 30, 2011, Ships August 2011.Olympus E-P3 Digital Camera Overview:Classic Style.Incredible Power.Fans of the award-winning Olympus PEN family of cameras now have the new Flagship Olympus PEN E-P3: the ultimate PEN for visual expression. Designed for photographers who want total control over their creative vision with a camera portable enough to travel the world, the powerful Olympus PEN E-P3 delivers professional image quality, the world’s fastest auto focus, built-in creative features, and a new OLED touch screen in a classic, all-metal body with fully advanced controls.Blazing Speed.World’s Fastest Auto FocusThe new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus points that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. Selectable 3x3 groups within the 35-point area are especially effective when shooting active subjects.Advanced Continuous Af & TrackingWith the improved AF system, the AF Tracking function locks your subject into focus and continuously adjusts focus and brightness even if the subject disappears from view momentarily.Movie+Still Compatible Lenses (MSC)High-precision engineering and an improved internal focusing mechanism have allowed the Olympus lenses to auto focus quickly, smoothly and silently, perfect for stills and movies.Truepic VI Image ProcessorThis new image processing engine, designed specifically for the PEN line, features Advanced Tone Control and Real Color Technology for improved color reproduction (especially colors such as emerald green, yellow, and gold) and color gradation. The faster processor also allows for a shorter recovery time between shots and eliminates noise found in Live View and video.Professional Image Quality.New 12.3MP Live MOS SensorThe sensor is optimized to maximize the performance of all mZuiko digital lenses in any shooting condition. Improvements to the sensitivity and read-out speed of the existing sensor makes ISO 12, 800 shooting and Full HD movie recording possible.Proven Dust Reduction SystemOlympus’ Dust Reduction System assures spot-free images, even after changing lenses. Every time you turn on the camera, the patented Supersonic Wave Filter silently vibrates, flinging and collecting dust so that it doesn’t interfere with the picture imaging at any time.In-Body Image StabilizationSay goodbye to blurry images in both still and movie modes. The E-P3’s three-mode In-body Image Stabilization system compensates for up to three shutter speed steps in the still shooting modes with any of its interchangeable lenses.Fine Detail ProcessingThe technology behind Fine Detail Processing enhances the sense of detail and resolution, maximizing the potential of the sensor and delivering pictures that are sharper and clearer.Low Light Performance.Built-In FlashIlluminate low-light subjects, reduce red eye, and fill in dark areas. You are able to control the amount of light the flash emits or set the flash to auto.AF IlluminatorThe addition of this super luminosity LED beam allows the camera to focus faster in low light up to almost 10 feet.Increased Iso SensitivityStunning low light photos are a click away with an increased ISO sensitivity to 12, 800.Wireless Flash CompatbileCompatibility with wireless flash allows you to maximize the performance of your E-P3 in a studio setting. Use the newly introduced FL-300R or the existing FL-36R and FL-50R.Creative freedom.Full 1080 HD VideoShoot up to 29 minutes of 1080i HD video and stereo sound in either AVCHD or AVI formats. A Direct HD Movie Button switches you from still to movie mode with just the press of a button.Advanced In-Camera Art FiltersTen in-camera Art Filters (Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Diorama, Cross Process, G

12.1 Megapixel, Point and Shoot Camera, 2.7 in. LCD Screen, 35x Optical Zoom, With Video Capability, Weight: 1.23 lb. (0.56 kg)

Olympus Launches The PEN E-P3: Are You PEN Ready?Announced June 30, 2011, Ships August 2011.Olympus E-P3 Digital Camera Overview:Classic Style.Incredible Power.Fans of the award-winning Olympus PEN family of cameras now have the new Flagship Olympus PEN E-P3: the ultimate PEN for visual expression. Designed for photographers who want total control over their creative vision with a camera portable enough to travel the world, the powerful Olympus PEN E-P3 delivers professional image quality, the world’s fastest auto focus, built-in creative features, and a new OLED touch screen in a classic, all-metal body with fully advanced controls.Blazing Speed.World’s Fastest Auto FocusThe new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus points that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. Selectable 3x3 groups within the 35-point area are especially effective when shooting active subjects.Advanced Continuous Af & TrackingWith the improved AF system, the AF Tracking function locks your subject into focus and continuously adjusts focus and brightness even if the subject disappears from view momentarily.Movie+Still Compatible Lenses (MSC)High-precision engineering and an improved internal focusing mechanism have allowed the Olympus lenses to auto focus quickly, smoothly and silently, perfect for stills and movies.Truepic VI Image ProcessorThis new image processing engine, designed specifically for the PEN line, features Advanced Tone Control and Real Color Technology for improved color reproduction (especially colors such as emerald green, yellow, and gold) and color gradation. The faster processor also allows for a shorter recovery time between shots and eliminates noise found in Live View and video.Professional Image Quality.New 12.3MP Live MOS SensorThe sensor is optimized to maximize the performance of all mZuiko digital lenses in any shooting condition. Improvements to the sensitivity and read-out speed of the existing sensor makes ISO 12, 800 shooting and Full HD movie recording possible.Proven Dust Reduction SystemOlympus’ Dust Reduction System assures spot-free images, even after changing lenses. Every time you turn on the camera, the patented Supersonic Wave Filter silently vibrates, flinging and collecting dust so that it doesn’t interfere with the picture imaging at any time.In-Body Image StabilizationSay goodbye to blurry images in both still and movie modes. The E-P3’s three-mode In-body Image Stabilization system compensates for up to three shutter speed steps in the still shooting modes with any of its interchangeable lenses.Fine Detail ProcessingThe technology behind Fine Detail Processing enhances the sense of detail and resolution, maximizing the potential of the sensor and delivering pictures that are sharper and clearer.Low Light Performance.Built-In FlashIlluminate low-light subjects, reduce red eye, and fill in dark areas. You are able to control the amount of light the flash emits or set the flash to auto.AF IlluminatorThe addition of this super luminosity LED beam allows the camera to focus faster in low light up to almost 10 feet.Increased Iso SensitivityStunning low light photos are a click away with an increased ISO sensitivity to 12, 800.Wireless Flash CompatbileCompatibility with wireless flash allows you to maximize the performance of your E-P3 in a studio setting. Use the newly introduced FL-300R or the existing FL-36R and FL-50R.Creative freedom.Full 1080 HD VideoShoot up to 29 minutes of 1080i HD video and stereo sound in either AVCHD or AVI formats. A Direct HD Movie Button switches you from still to movie mode with just the press of a button.Advanced In-Camera Art FiltersTen in-camera Art Filters (Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Diorama, Cross Process, G

Nikon Mount, Zoom Lens, for Digital SLR, Max Aperture: f/4.5, 21 Elements in 14 Groups, With Autofocus

10 Megapixel, Point and Shoot Camera, 3 in. LCD Screen, 4x Optical Zoom, With Video Capability, Weight: 0.61 lb. (0.28 kg)

Nikon Mount, Fixed Focal Length Lens, Max Aperture: f/2.8, 6 Elements in 5 Groups, Filter size: 40.5 mm, With Autofocus, Manual Focus, Weight: 2.8 oz (79 g)

This peripheral for Nikon 1 DSLRs is a must-have for enthusiasts as it has the ability to provide and amplify numerous aspects of your camera.

14.5 Megapixel, Point and Shoot Camera, 3 in. LCD Screen, 12x Optical Zoom, With High Definition Video, Weight: 0.68 lb. (0.31 kg)

Fast, lightweight f/1.8 prime DX-format NIKKOR lens perfect for low-light conditions, travel, environmental portrait and general photography. The AF-S DX NIKKOR 35mm f/1.8G lens is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye. Whether new to D-SLRs or a seasoned enthusiast, users will appreciate the extreme low-light performance and the expanded ability to dramatically separate the subject and background with the new 35mm DX lens? wide f/1.8 aperture. The 35mm f/1.8 NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format photographers with a broader range of fast-aperture lens options. This f/1.8 prime lens provides users with exceptional control of background and foreground, superb low-light ability, and the natural focal length that has been the staple of photography since its inception. Lightweight, compact and affordable, this lens can easily become a fast favorite for any level of photographer, and is the perfect complement to D60 users who are just starting to learn D-SLR photography or enthusiasts who love their D90. The AF-S DX NIKKOR 35mm f/1.8G lens is ideal for travel, general photography, landscape shooting, portraiture or pushing creative boundaries. The stunning sharpness, clarity and color reproduction are all proof positive of more than 75 years of NIKKOR heritage and experience in optics engineering. This lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 0.98 feet, while the integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet AF operation. The 35mm DX lens construction consists of eight elements in six groups, with one aspherical lens to reduce size and weight, while contributing to the enhanced balance when mounted on a smaller DX-format D-SLR. A rounded diaphragm opening combined with the seven-blade aperture contributes to a substantially more circular bokeh for a more natural appearance of out-of-focus background elements. Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon?s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. Fast f/1.8 prime NIKKOR lens - Perfect for low-light conditions, travel, environmental portrait and general photography Engineered for Nikon DX-format digital SLRs - Optical formula optimized for use with Nikon DX-format digital SLRs, rendering a picture angle approximating the classic normal angle of view of a 50mm lens on a Nikon FX-format digital SLR or a 35mm film camera Aspherical lens element - Minimizes coma and other types of lens aberrations, further improving image integrity Nikon Super Integrated Coating (SIC) - Enhances light transmission efficiency and offers superior color consistency and reduced flare Exclusive Nikon Silent Wave Motor (SWM) - Enables fast, accurate and quiet autofocus Close focusing to one foot - For creative perspectives and versatility Rounded 7-blade diaphragm - Renders more natural appearance of out-of-focus image elements

Nikon Mount, Zoom Lens, for Digital SLR, Max Aperture: f/3.8, 18 Elements in 12 Groups, With Autofocus, Manual Focus

Minolta Mount, Fixed Focal Length Lens, for 35 mm SLR, Max Aperture: f/1.8, 6 Elements in 5 Groups, With Autofocus, Manual Focus

12.3 Megapixel, Point and Shoot Camera, 2.8 in. LCD Screen, With High Definition Video

Swing Into Action! Olympus Unleashes The Highly Anticipated Pen E-PL3 Camera Featuring Tilting LCD! Announced July 27, 2011, Ships September 2011.VIEW THE WORLD FROM A DIFFERENT ANGLE.You love preserving memories, but you’re ready for more creativity. More control. More options for capturing unforgettable images. The E-PL3 inspires innovation and is perfect for those who require a versatile, portable camera filled with advanced yet easy-to-use creative technologies. Its high-resolution 3” articulating LCD features a new interface that makes it easy to access the effects you want from any angle.PROFESSIONAL IMAGE QUALITY12.3 MEGAPIXELSThe new 12.3 megapixel Live MOS sensor is optimized to maximize the performance of all m.Zuiko digital lenses in any shooting condition. Improvements to the sensitivity and read-out speed of the existing sensor makes ISO 12, 800 shooting and Full HD movie recording possible.STABILIZATION TECHNOLOGY IN THE BODY, NOT IN THE LENSESSay goodbye to blurry images. Olympus’ in-body image stabilization technology makes it possible to use any Micro Four Thirds lenses (or Four Thirds lens), from wide-angle to telephoto, for perfectly clear, crisp photos no matter what the shooting situation, even in low light! IMPROVED COLOR REPRODUCTIONThe new TruePic VI Image Processor, designed specifically for the Olympus PEN, features Real Color Technology for improved color reproduction (especially colors such as emerald green, yellow, and gold) and color gradation. The faster processor also allows for a shorter recovery time between shots.FACE DETECTION WITH EYE DETECTNail the focus for every portrait photo, every time. The new face detection AF employs an "Eye Detect AF" that adjusts focus automatically on the subject's eyes during portrait shooting and can even be adjusted to focus on the right, left or near-side eye. The Face Detection function captures up to eight faces, reducing the chance of blurred subjects when shooting several people at once.BLAZING SPEEDWORLD’S FASTEST AUTO FOCUSThe new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus points that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. Selectable 3x3 groups within the 35-point area are especially effective when shooting active subjects.5 FPS SEQUENTIAL SHOOTINGWith the E-PL3 you can take up to five photos a second, allowing you to easily capture that perfect shot, especially when your subject is moving. ADVANCED CONTINUOUS AF & TRACKINGWith the improved AF system, the AF Tracking function locks your subject into focus and continuously adjusts focus and brightness even if the subject disappears from view momentarily.IMPROVED LENS TECHNOLOGYHigh-precision engineering and an improved internal focusing mechanism have allowed the Olympus MSC (Movie+Still Compatible) lenses to auto focus quickly, smoothly and silently, perfect for stills and movies.CREATIVE FREEDOMFULL 1080 HD VIDEOShoot up to 29 minutes of 1080 60i HD video and stereo sound in either AVCHD or AVI formats. A Direct HD Movie Button switches you from still to movie mode with just the press of a button.IN-CAMERA ADVANCED ART FILTERSSix in-camera Art Filters (Pop Art, Soft Focus, Grainy Film, Pin Hole, Diorama and Dramatic Tone) are enhanced by new filter variations, art effects and bracketing. Photographers can use Art Filters in all shooting modes as well as filming HD movies.INTERACT WITH ART FILTERSNEW 3D SHOOTINGAdd a new dimension to your photographs in any mode from macro to landscape with Olympus’ 3D technology. By simply selecting the 3D Photo Mode, releasing the shutter, and slowly panning, the camera will automatically take a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format, for easy d

High-performance wide-angle zoom features Nano Crystal Coat and VR image stabilization for dramatically sharper still images and video capture. Exclusive Nikon Silent Wave Motor (SWM) enables fast, accurate and quiet autofocus.

Nikon Mount, Fixed Focal Length Lens, for Digital SLR, Max Aperture: f/1.4, 8 Elements in 7 Groups, Filter size: 58 mm, With Autofocus

Fixed Focal Length Lens, for Digital SLR, Max Aperture: f/2.8, 11 Elements in 8 Groups, Filter size: 52 mm, With Autofocus, Manual Focus

Get incredibly close to your subject with the SAL-70400G super telephoto zoom lens. Part of the acclaimed G Series, this zoom lens is ideal for sports, portraits and nature photography. This uncommonly flexible 5.7X zoom goes all the way from 70mm to 400mm and features an exceptionally bright f/4-5.6 aperture. Your pictures will benefit from two Extra Low Dispersion (ED) glass elements for high contrast and low chromatic aberration. Circular aperture enables pleasing defocus effects and you'll even enjoy quicker response with the fast, smooth, nearly-silent focusing of Sony SSM technology. When mounted to Sony APS-C format (alpha) DSLRs, this zoom lens achieves a phenomenal 105-600mm focal length.

Fixed Focal Length Lens, Max Aperture: f/2.8, Filter size: 67 mm, With Autofocus, Weight: 32 oz (907 g)

Zoom Lens, for Digital SLR, 16 Elements in 11 Groups, Filter size: 62 mm, Weight: oz

Nikon Mount, Zoom Lens, for Digital SLR, Max Aperture: f/4, 11 Elements in 7 Groups, Filter size: 77 mm, With Autofocus, Manual Focus, Weight: 17.6 oz (499 g)

Max Aperture: f/3.5-f/5.6

Sony \ Minolta Mount, Zoom Lens, for Digital SLR, Max Aperture: f/3.5-f/6.3, 16 Elements in 13 Groups, Filter size: 62 mm, With Autofocus, Manual Focus, Weight: 15.52 oz (440 g)

19.3 Megapixel, 3.2 in. LCD Screen

Minolta Mount, Fixed Focal Length Lens, for Digital SLR, 7 Elements in 6 Groups, Filter size: 55 mm, With Autofocus, Weight: 8 oz (227 g)

Sony \ Minolta Mount, Fixed Focal Length Lens, Max Aperture: f/2.8, 7 Elements in 6 Groups, Filter size: 55 mm, With Autofocus, Manual Focus, Weight: 10.41 oz (295 g)