Art Deco Original Pochoir Ettore Tito Signed 1925

French pochoir prints from the glorious Art Deco era present women's fashion designs in their most original era. Chosen from the period 1924 to 1931, this clothing was revolutionary and has been the epitome of haute couture designers ever since. The most famous clothing designers of the time are represented abundantly, including Charles Worth, Jean Patou, Paul Poiret, Lucien Lelong, Joseph Paquin and many others. The hand printed illustrations are each little masterpieces, often admired and collected themselves for their fine details and originality.

Art Deco made its formal appearance in Paris at the 1925 L Exposition Internationale des Arts Decoratifs et Industriels Modernes, a showcase for art, architecture, and design that promoted progress, modernity, and the present. The greatest export from this exhibition was a style that has since been recognized as one of the great design movements of the 20th century. Art Deco's growing recognition coincided with the growth of Los Angeles as the entertainment capital. Between world wars, the city's architecture sprouted characteristic signs of Art Deco: the interplay of vertical and horizontal features, geometric shapes, use of exotic and modern materials, as well as simplified streamlined forms. This volume's marvelous collection of images celebrates Los Angeles's Art Deco heritage, showcasing such structures as Bullock's Wilshire, Sunset Tower, the Oviatt Penthouse, the Wiltern and Pantages Theatres, and many, many more.

The famed period of architecture, design, and style known as Art Deco began in the mid1920s and lasted for a good 20 years. The movement left an indelible stamp all around the Bay Area but nowhere more so than in styleconscious San Francisco. The city's 1925 Diamond Jubilee, coinciding with the Exposition Internationale des Arts Decoratifs et Industriels Modernes in France, ushered in the Art Deco age to the city by the bay. The Roaring Twenties created a need for thousands of new commercial and residential buildings, and many of these, such as Timothy Pflueger's Pacific Telephone and Telegraph building, were Art Deco masterpieces that embodied the new moderne styling sweeping the country. Using a variety of building materials, including terracotta, Vitrolux, and neon, many of the city's graceful and dramatic buildings turned heads 70 years ago just as they do today.