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The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100, 000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from iPhoneBusinessBook.com. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace   Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research  Protecting Your Intellectual Property Your iPhone App Is Your Most Powerful Marketing Tool Money for Nothing: When It Pays to Be Free    Exploring New Business Models with In-App Purchase and Affiliate Programs Testing and Usability: Putting Your Best Foot Forward  Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iPhone App    

Anyone with programming experience can learn how to write an iPhone app. But if you want to build a great app, there's a lot more to it than simple coding: you also need to know how design and market your creation. This easy-to-follow guide walks you through the entire process, from sketching out your idea to promoting the finished product. Get to know the tools for developing your iPhone app Design a great app before you start coding Build a complex app with Xcode and Interface Builder Decide how to brand your app-then beta-test that brand in the real world Learn the inside scoop on how to get your app into the App Store Promote your product, track sales, and build a strong customer following Update Your App for Multitasking with iOS 4 By Craig Hockenberry On multitasking phones like the iPhone 3GS and iPhone 4, you can make it so your application doesn’t quit when the user presses the Home button. Instead, the app just goes into the background and reappears just as it was with a tap on its icon. You can give your app multitasking powers without writing a single line of code! First, download and install the free iOS 4 SDK from Apple’s iPhone Dev Center. You need both Xcode 3.2.3 and iPhone SDK 4 to create an app for iOS 4. (By the way, you may see the SDK described as either “iOS SDK” and “iPhone SDK.” They mean the same thing.) Now you’re just a few steps away from a multitasking app: 1. Open your iPhone app project in the new version of Xcode, and then choose Project > Edit Project Settings to update your project settings. 2. In the General tab, change the Base SDK for All Configurations from “iPhone Device 3.0 (missing)” to “iPhone Device 4.0.” 3. In the Build tab, set the Configuration to “Release” and enter a search for “target.” You should now see the following: In the Architecture section, the “Base SDK” setting is now “iPhone Device 4.0, ” which means that Xcode will build your app with the iOS 4.0 SDK. In the Deployment section, you'll see “iPhone OS Deployment Target.” This setting defines the oldest version of the iPhone OS where you want your app to be able to run. If your app used to run on version 3.0, you can change this setting to “iPhone OS 3.0.” Now you can build your app in the usual way and test it on an iPhone. You may want to make one further refinement, since the iPhone may terminate multitasking apps when the OS or another app needs more memory. To reduce the chances of your app getting purged from memory, clear out any caches or other data that can easily be reconstructed. Luckily, the system notifies your app when it puts the app into the background: that’s your chance to clear out this temporary memory. It’s also a good time to save any state or other information that you’ll use the next time your application is launched. You can capture the notification in one of two ways: through a - applicationDidEnterBackground: method in your application delegate or by registering for the UIApplicationDidEnterBackgroundNotification in your view controllers. If you’re saving application-wide information, the delegate is the best choice. If you need to keep some of your controller’s model data, the notification is usually easier. You can use both techniques if necessary. For more information on multitasking in iOS 4, check out “Supporting Multitasking In Your Applications” in the iPhone Dev Center.

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100, 000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from iPhoneBusinessBook.com. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace   Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research  Protecting Your Intellectual Property Your iPhone App Is Your Most Powerful Marketing Tool Money for Nothing: When It Pays to Be Free    Exploring New Business Models with In-App Purchase and Affiliate Programs Testing and Usability: Putting Your Best Foot Forward  Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iPhone App    

Anyone with programming experience can learn how to write an iPhone app. But if you want to build a great app, there's a lot more to it than simple coding: you also need to know how design and market your creation. This easy-to-follow guide walks you through the entire process, from sketching out your idea to promoting the finished product. Get to know the tools for developing your iPhone app Design a great app before you start coding Build a complex app with Xcode and Interface Builder Decide how to brand your app-then beta-test that brand in the real world Learn the inside scoop on how to get your app into the App Store Promote your product, track sales, and build a strong customer following Update Your App for Multitasking with iOS 4 By Craig Hockenberry On multitasking phones like the iPhone 3GS and iPhone 4, you can make it so your application doesn’t quit when the user presses the Home button. Instead, the app just goes into the background and reappears just as it was with a tap on its icon. You can give your app multitasking powers without writing a single line of code! First, download and install the free iOS 4 SDK from Apple’s iPhone Dev Center. You need both Xcode 3.2.3 and iPhone SDK 4 to create an app for iOS 4. (By the way, you may see the SDK described as either “iOS SDK” and “iPhone SDK.” They mean the same thing.) Now you’re just a few steps away from a multitasking app: 1. Open your iPhone app project in the new version of Xcode, and then choose Project > Edit Project Settings to update your project settings. 2. In the General tab, change the Base SDK for All Configurations from “iPhone Device 3.0 (missing)” to “iPhone Device 4.0.” 3. In the Build tab, set the Configuration to “Release” and enter a search for “target.” You should now see the following: In the Architecture section, the “Base SDK” setting is now “iPhone Device 4.0, ” which means that Xcode will build your app with the iOS 4.0 SDK. In the Deployment section, you'll see “iPhone OS Deployment Target.” This setting defines the oldest version of the iPhone OS where you want your app to be able to run. If your app used to run on version 3.0, you can change this setting to “iPhone OS 3.0.” Now you can build your app in the usual way and test it on an iPhone. You may want to make one further refinement, since the iPhone may terminate multitasking apps when the OS or another app needs more memory. To reduce the chances of your app getting purged from memory, clear out any caches or other data that can easily be reconstructed. Luckily, the system notifies your app when it puts the app into the background: that’s your chance to clear out this temporary memory. It’s also a good time to save any state or other information that you’ll use the next time your application is launched. You can capture the notification in one of two ways: through a - applicationDidEnterBackground: method in your application delegate or by registering for the UIApplicationDidEnterBackgroundNotification in your view controllers. If you’re saving application-wide information, the delegate is the best choice. If you need to keep some of your controller’s model data, the notification is usually easier. You can use both techniques if necessary. For more information on multitasking in iOS 4, check out “Supporting Multitasking In Your Applications” in the iPhone Dev Center.

Free Worldwide Delivery : iPhone App Development: The Missing Manual : Paperback : O'Reilly Media, Inc, USA : 9780596809775 : 0596809778 : 25 May 2010 : Walks you through the iPhone app development process, from start to finish. This book helps you learn how to download the tools, build the app, get it through Apple's approval process, and then market and maintain the finished product. It includes illustrations, step-by-step tutorials, and real-world examples.

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300, 000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing

An all-in-one tutorial for planning, developing, and launching iPhone and iPad appsThe number of applications in the Apple app store is growing at a staggering rate. Want to get in the game, but don't know iOS? This book-and-DVD package will help! With even little or no prior programming experience, you can learn the code necessary to build an app by following the how-to instructions in this book-and-video combo. Comprised of clear, no-nonsense lessons, the book walks you through each tutorial and then encourages you to work through simple exercises so that you can immediately apply what you just learned.These lessons are backed by video demonstrations on the accompanying DVD to further illustrate the instruction and drive home the main points. In addition, the book's appendices contain helpful information such as obtaining a device UDID, testing, and distributing an app and also lists common reasons why applications are rejected, so you can prepare to take precautionary measures to avoid these instances.Introduces iOS and helps you set up a development environmentHighlights the basics of object-oriented programming principles as well as key objective-C conceptsExamines Cocoa touch and the Cocoa touch framework, including using various classes in the UIKit and Foundation frameworksLooks at advanced concepts such as tab bars, web views, the Accelerometer, Google maps, Core Location, and moreWith this book-and-video package, you'll learn how to plan, create, and launch apps for the iPhone and iPad that are ready for submission to the App Store!

This focused workshop provides 4 hours of high-quality video training on advanced iPhone and iOS 5 App development presented by expert iOS developer Robert Turrall. Robert will guide you through the more advanced iOS Application Development topics including multithreading and performance issues, adding Twitter Integration to Applications. Other recent additions to the CocoaTouch Framework for iOS5 will also be covered. Starting with a short overview of each of the areas to be covered, the video will take you through the process of creating targeted applications aimed at illustrating the use of each of the Frameworks covered – giving you a solid grounding in the subject matter and finished application code examples that can be reused in their own projects. The exceptional quality video tutorials, come complete with lesson files, assessment quizzes, and review materials. The video is wrapped in a unique interface that allows the viewer to

Here's the scoop on building and marketing great games for the iPhone!The iPhone is the hottest techno-gadget on the market today, and games for it are even hotter. To help you cash in on the trend, this book shows what it takes to create a good iPhone game and how to get it into the App Store.Neal Goldstein, leader of an iPhone app startup company, and his co-authors show you how to build a game that will sell, include quality graphics, market your game through the App Store, and more. Whether you're a programming novice or an experienced developer looking to enter the game market, here's how to get going.* * Games for the iPhone are among the hottest apps in Apple's App Store* Learn to build two game applications – from beginning to end* Written by successful mobile app developers, this guide begins with how to get started, including downloading the SDK and filling your toolbox* Covers programming with Objective-C and Cocoa, what makes a good game, graph

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300, 000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing