"Planning the Campaign" Drawing. Churchill Ettinger.

On 9 April 1940, the German Armed Forces seized Norway and Denmark in an operation remarkable for its precision and boldness. The Chamberlain War Cabinet was caught on the hop and responded with ineptitude.While this book examines the making of grand strategy it is first and foremost the story of this ill-fated campaign. It describes the attempts of naval and military commanders to respond to daily shifts in government policy and to grasp the methods of a new kind of enemy - one which seemed willing to take extraordinary risks and which had regained a level of tactical mobility not seen since Napoleonic times.Norway has been eclipsed by the larger disasters which followed shortly after notably the evacuation from Dunkirk and the fall of France. Although there is a substantial body of printed material touching on the subject, few accounts provide a clear view of the campaign as a whole and fewer still are easy to read. While the book concentrates on the higher levels of decision-making (War Cabinets, Chiefs of Staff, and Theater Commanders), it gives equal emphasis to land, sea and air operations and the men who under took them and provides, as far as possible, an even balance between British and German perspectives. REVIEWS " ...a useful study of the elements- the matching of strategy and policy, and the wisdom of opening a new theater, while at the same time telling a riveting story."Naval War College Review, Winter 2010

John Warden wrote "The Air Campaign" in 1986 while attending the National War College. During his career, he developed a method to simplify analysis of complex organizations, articulated the radically new concept of parallel war, created an extremely new educational system, and synthesized a powerful new approach to business strategy. In addition to being a theorist, however, he has had major successes in the real world of war, politics, education, and business: Generals Schwarzkopf and Powell credited him with creating the air campaign that defeated Iraq in the Gulf War. He retired as a colonel from the United States Air Force and is now the President of Venturist, Inc., a strategy consulting and computer based training development company.

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."—National Society of Fund Raising Executives Journal on the 1st editionConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluationNew chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donorsUpdated examples and real-world lessons from diverse organizations that have conducted their own capital campaignsThe Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaignThe new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementationA modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaignPacked with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign

In the short history of air warfare, no nation with superior air forces has ever lost a war to the force of enemy arms. In itself, however, air superiority no longer guarantees victory. Planning the aerial dimension of war must of necessity explore the complicated connection between air superiority and triumph in war. "The Air Campaign: Planning for Combat" focuses on the use of air forces at the operational level in a theater of war. It draws on fascinating historical examples from World War II and the Arab-Israeli wars, stressing that the mastery of operational strategy is key to victory. It stresses the importance of using air power more effectively – through mass, concentration, and economy of forces – because superiority in manpower, production capacity, and technology can no longer be assumed, even by a superpower. Topics covered include: Offensive and defensive operations; Air interdiction; Close air support; Reserves; Orchestration of war; Planning the air campaign. This book offers planners a greater understanding of how to use air power for future campaigns against a wide variety of enemy capabilities in a wide variety of air operations. It confirms that the classic principles of war also apply to air combat. Air officers who want to think about air campaigns before being called upon to command or staff one, combat officers of any service involved in operations-level staff activities, and serious students of the theory and practice of air warfare will find "The Air Campaign: Planning for Combat" an invaluable resource.

In the late 1970s, just as China was embarking on a sweeping program of post-Mao reforms, it also launched a one-child campaign. This campaign, which cut against the grain of rural reforms and childbearing preferences, was the culmination of a decade-long effort to subject reproduction to state planning. Tyrene White here analyzes this great social engineering experiment, drawing on more than twenty years of research, including fieldwork and interviews with a wide range of family-planning officials and rural cadres.White explores the origins of China's "birth-planning" approach to population control, the implementation of the campaign in rural China, strategies of resistance employed by villagers, and policy consequences (among them infanticide, infant abandonment, and sex-ratio imbalances). She also provides the first extensive political analysis of China's massive 1983 sterilization drive. The birth-planning project was the last and longest of the great mobilization campaigns, surviving long after the Deng regime had officially abandoned mass campaigns as instruments of political control.Arguing that the campaign had become an indispensable institution of rural governance, White shows how the one-child campaign mimicked the organizational style and rhythms both of political campaigns and economic production campaigns. Against the backdrop of unfolding rural reforms, only the campaign method could override obstacles to rural enforcement. As reform gradually eroded and transformed patterns of power and authority, however, even campaigns grew increasingly ineffective, paving the way for long-overdue reform of the birth-planning program.

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."—National Society of Fund Raising Executives Journal on the 1st editionConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluationNew chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donorsUpdated examples and real-world lessons from diverse organizations that have conducted their own capital campaignsThe Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaignThe new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementationA modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaignPacked with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign

Store Search search Title, ISBN and Author The Prospect of Immortality by Robert C.W. Ettinger Estimated delivery 3-12 business days Format Hardcover Condition Brand New In the 1960s Robert Ettinger founded the cryonics (cryonic hibernation) movement and authored THE PROSPECT OF IMMORTALITY. (And in the 1970s Ettinger would help initiate the transhumanist revolution with his MAN INTO SUPERMAN.) Ettinger sees quot;discontinuity in history, with mortality and humanity on one side mdash; on the ot

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."—National Society of Fund Raising Executives Journal on the 1st editionConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluationNew chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donorsUpdated examples and real-world lessons from diverse organizations that have conducted their own capital campaignsThe Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaignThe new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementationA modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaignPacked with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign

Store Search search Title, ISBN and Author Barbarossa: The German Campaign in Russia - Planning and Operations (1940-1942) by Grant R. Gordon Estimated delivery 3-12 business days Format Paperback Condition Brand New The purpose of this book is to describe German planning and operations in the first part of the campaign against Russia. The narrative starts with Hitler s inital plans for an invasion of Russia and ends at the time of Germany s maximum territorial gains during the battle of Stalin

A longtime Special Forces officer with a Ph.D. in systems engineering presents a new perspective on one of the legendary campaigns of the Civil War, General William T. Sherman's invasion of Georgia. Unlike most Civil War books that either treat individual battles and campaigns in a historical sense and give short shrift to planning, or study campaign planning with snippets from various campaigns to document specific features, General John Scales's book takes advantage of modern planning techniques to fully examine what went into the Georgia campaign. He has limited the information in his book to that possessed by General Sherman at the time, as documented in his correspondence during the campaign and not in his after-the-fact reports and autobiography. Laid out in chapters that follow the format of an "estimate of the situation, " this book doesn't simply recount the facts or attempt to provide a definitive history - other books do that - rather it offers a narrative of the campaign that illustrates a logical decision-making process as formulated in modern times. Published in cooperation with the Associations of the United States Army, the book serves two audiences: military professionals can use it for training purposes and Civil War buffs and interested laymen can gain a sense of the uncertainty that real commanders face by not having all the records of both sides at hand.